File 11: Marketplaces and distance selling
Selling at a distance: marketplace duties, listings that support safety, takedowns, complaints and cross-border sales.
The file guide
Working guides in this file
11A Safety Checklist for New Marketplace Sellers Completing safety checks before the first listing goes live for a hand poured candle in a first time seller about to open an account: this guide explains marketplace safety checklist in plain terms, shows how an account opened and stocked before any safety check is handled, and sets out the checks and records that keep a hand poured candle findable after sale. 11Advertising Claims on Marketplace Listings: Saying Only What Holds Up Publishing only claims the product file can support for a bamboo fibre lunch bag in a seller tempted by a bold green claim: this guide explains advertising claims on listings in plain terms, shows how a claim that sounds good but has no evidence behind it is handled, and sets out the checks and records that keep a bamboo fibre lunch bag findable after sale. 11Cross Border Marketplace Sales: Keeping Safety Straight Across Borders Checking requirements market by market instead of copying one listing everywhere for a wool scarf in a seller shipping to buyers in several countries: this guide explains cross border marketplace sales in plain terms, shows how one listing used unchanged for markets with different requirements is handled, and sets out the checks and records that keep a wool scarf findable after sale. 11Dropshipping Through Marketplaces and the Safety Questions It Raises Knowing the supplier and the product before the buyer ever sees it for a LED fairy light set in a dropshipper who never handles the stock: this guide explains dropshipping through marketplaces in plain terms, shows how a product shipped direct from a supplier the seller has never checked is handled, and sets out the checks and records that keep a LED fairy light set findable after sale. 11Handling Safety Complaints That Arrive Through a Marketplace Turning a platform complaint into a traced, filed product record for a wooden spatula set in a seller with a complaint in the marketplace inbox: this guide explains marketplace safety complaints in plain terms, shows how a complaint answered inside the platform while the product file stays untouched is handled, and sets out the checks and records that keep a wooden spatula set findable after sale. 11Marketplace Accounts and Traceability: Joining Orders to Batches Joining every marketplace order to the batch that fulfilled it for a set of reusable food covers in a seller whose orders and stock live in different systems: this guide explains marketplace account traceability in plain terms, shows how orders that cannot be matched to the batch that was posted is handled, and sets out the checks and records that keep a set of reusable food covers findable after sale. 11Marketplace Takedowns and Safety Notices: What to Do First Answering a takedown with the exact evidence the notice asks for for a magnetic phone mount in a seller waking to a takedown notice: this guide explains marketplace takedowns in plain terms, shows how a takedown answered with a generic denial instead of evidence is handled, and sets out the checks and records that keep a magnetic phone mount findable after sale. 11Product Listings That Help Buyers Use Products Safely Writing listings that show warnings and true product details up front for a candle lantern in a homeware seller rewriting tired listings: this guide explains safety supporting listings in plain terms, shows how a listing that hides warnings below a wall of marketing copy is handled, and sets out the checks and records that keep a candle lantern findable after sale. 11Second Hand Sales on Marketplaces: Safety Checks Before Relisting Checking a used item properly before it is listed again for a used wooden high chair in a seller clearing out family goods online: this guide explains second hand marketplace sales in plain terms, shows how a used item relisted without any check of its condition is handled, and sets out the checks and records that keep a used wooden high chair findable after sale. 11What Marketplace Sellers Owe on Product Safety Knowing which safety duties stay with the seller on any platform for a woven market bag in a new seller opening a marketplace account: this guide explains marketplace seller duties in plain terms, shows how a seller who assumes the platform carries all safety duties is handled, and sets out the checks and records that keep a woven market bag findable after sale. 11What Product Information Marketplaces Require in a Listing Collecting full product information before drafting any listing for a ceramic plant pot in a seller preparing listings for a platform review: this guide explains marketplace product information requirements in plain terms, shows how a listing missing the maker details the platform asks for is handled, and sets out the checks and records that keep a ceramic plant pot findable after sale.